Have you ever sat in front of a blank page, not knowing what to write? It’s frustrating to have ideas in your mind only to see them slip away when you need to put them down. At Faneca Copywriting, we’ve experienced this too — I was the first to face it when starting this post! That’s why having an idea bank for your advertising copy is crucial to maintain creative flow and ensure you always have ready resources for your advertising campaigns.
It’s not just about accumulating ideas, but about organising them in a way that allows you to access them when needed, enabling you to create advertising copy that truly connects and converts. In this article, we will explore how to build, organise, and update an efficient idea bank that will help you create impactful and persuasive advertising copy.
What is an Idea Bank in Advertising?
An idea bank is a file where you collect concepts, phrases, references, and any inspiring content that you can use for future advertising copy. It is a dynamic resource that you can constantly feed and use as a starting point whenever you need to write advertisements, slogans, or any other persuasive content.
Why You Need an Idea Bank for Copywriting
In the realm of copywriting, relying on spontaneous inspiration may not always be enough. Having a well-structured idea bank allows you to:
- Save time: You won’t start from scratch every time you need to create copy.
- Avoid creative block: You’ll always have a place to turn to when inspiration isn’t flowing.
- Ensure consistency: Maintain a consistent voice across all your campaigns.
- Make use of unused ideas: Some ideas that don’t fit today may prove useful in the future.
How to Create an Idea Bank for Advertising Copy Step by Step
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Choose a Platform to Store Your Ideas
You can use digital tools like Notion, Google Docs, Evernote, or even a physical notebook if you prefer the analogue approach. The important thing is that it is easy to access and organise.
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Category Your Ideas
Organise your bank into clear sections so you can quickly find what you need. Some useful categories may include:
- Slogans and Short Phrases
- Benefits of the Product or Service
- Real Customer Stories
- Inspirational Quotes
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