I came to Waasa for the first time in April this year and it was all frozen. Although it was not snowing anymore and the temperatures had risen to 15ºC, the layer of ice on the sea was so thick …
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How to decorate your home in a stylish, economic and sustainable way
One common barrier when you are trying to figure out how to furnish your new house lies in the difficulty of finding economic, design and quality furniture. We provide you here some pieces of advice …
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How to proofread your own writing
Once you have researched, ordered the ideas, created an outline and written the text, the best thing you can do to polish it is to forget about it. If you are in a hurry, organize yourself so you can …
Define la personalidad de tu marca con los arquetipos de Jung
Analysing the symbols and myths of the different cultures, Jung established 12 personality archetypes. They are patterns of behaviour that represent specific ways of being that are common in every …
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10 copywriting errors that make you lose clients
What differences copywriting, or persuasive writing, from normal writing is that language is used in a very specific way for the reader to fulfill an objective. There are many proven techniques that …
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What is copywriting and why your company needs it?
Do you remember the last purchase you did online? Or when you tried to find out who was offering an specific service in your neighbourhood? I would bet that on both occasions you have used the …
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