Branding y copywriting
Nowadays there is a huge saturation of very similar products or services, how do you choose the right one if they all say the same thing? What usually happens is that you choose the option that made you feel better. And as you know, saying the same thing in one way or another can radically change the perception of the message.
Think about a brand you like, you think they have dedicated resources to working on the concept of their message and the use of language to resonate with their customer on the same note. Communication is the fourth power, use it to grow your brand.
Because appearances can be deceiving, the branding work is complete and must be supported by a product or service of a quality that exceeds the expectations transmitted in the communication. Form and content go hand in hand, generating an unforgettable experience. Exceed their expectations and they will return.
Faneca is a fish that used to sting my foot when I was little, while I walked along La Lanzada beach. Afterward, I had to go to the lifeguard to get rid of the venom and, perhaps, also the spine.
Inside, I wished the spine would stay because that way, when I returned to the towel with my family, I could tell a more epic story by exaggerating the animal’s voracity.
This scene repeated itself about four times every summer. The sting was annoying, but I remember it with a smile, the smell of sunscreen, and the taste of a sandy sandwich. Because, of course, once difficulties are overcome, they no longer seem so big and turn into a great story to tell.
Faneca Comunicación was born in 2019, in summer, and its name represents that uncomfortable point that calls for action, motivates overcoming difficulties, and starts the adventure.
If you want to know more about how I have helped my clients improve their brand communication over these years, you can check my portfolio here.
Let's create a brand that stands out of time.
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