It doesn't matter what you sell, your client will buy what makes them feel better.
I wear the skin of your brand, identify with your dreams and mimic your tone of voice.
For this I will ask you a few discovery questions about your business, offerings and client. I will study also your competence and positioning in the market.
I analyse the user experience, detect strengths and weak points.
I write texts that show that special thing that only your client can appreciate.
In addition, the content with copywriting have an objective to lead the client to interact with your website. This could be to subscribe to your newsletter, buy your product or register for a seminar.
I can write any content you need, from a short social media posting to a landing page or a web project.
Usually two rounds of review are enough. Although I always commit to you being 100% satisfied with the content.
The copywriting web service includes one month of follow-up and optimization of the published texts.
- Defining the idea
We will meet by video call for one hour discussing and evaluating your business. I will ask you a variety of questions and we’ll go through some of your doubts and release any blockers you may have.
Little by little the idea that you want to associate to your message will come up.
This idea will be the basis of your brand communication. Like Coca-cola has done with its famous “joy of living”.
2. Creating your brand manual
It is a helpful map that includes: colour palette and moodboard, tone of voice and style of communication guide, positioning and strategy.
The objective is to have an style path which easily follows your daily activities.
It will make you save time when taking decisions such as selecting images, defining what to write for the website or how to adapt your voice to social media for example.
- Reviewing your current visual and verbal identity
I will report the changes that you need to do to adapt your image to the new branding. If you wish I can craft the texts through the Copywriting web service.